In the latest development ’s E-Trade is reportedly considering offering crypto trading services. The firm’s online stock trading company is considering the idea, as per a report from The Information Notably, the firm currently offers indirect exposure to digital assets through in…
Notably, the firm currently offers indirect exposure to digital assets through investment products such as futures, ETFs, and stocks related to crypto assets. These include Grayscale Bitcoin Trust (GBTC) and ProShares Bitcoin Strategy ETF (BITO).
If implemented, the move would establish E-Trade as one of the largest traditional financial institutions to enter the digital asset trading space, creating direct competition with established crypto exchanges like Coinbase and would turn out to be a massive entry point for mainstream investors interested in trading these assets.
Morgan Stanley has shown strong support for crypto, disclosing ownership of $272 million in spot Bitcoin ETFs by the end of Q3. While it made up only 2% of the firm’s $1.3 trillion assets, it was a significant bet. This investment paid off, as BlackRock’s iShares Bitcoin Trust (IBIT) was later hailed as the greatest ETF launch in history.
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Morgan Stanley’s E-Trade To Consider Crypto Trading Services – CoinMarketCap
